hi44 Privacy Policy
Your privacy matters to us. This policy explains what data hi44 collects, why we collect it, and how we keep it safe.
At a Glance
Key Privacy Commitments
SSL Encryption
All data in transit is protected with industry-standard SSL encryption.
No Data Sales
hi44 never sells your personal data to third-party advertisers or brokers.
Transparent Use
We only use your data for purposes clearly described in this Privacy Policy.
Your Rights
You have the right to access, correct, and request deletion of your personal data.
Cookie Control
We use cookies to improve your experience. You can manage cookie preferences in your browser.
Contact Us
Privacy questions answered within one business day via the support email in our footer.
1Introduction
This Privacy Policy explains how hi44 ("we", "us", "our") collects, uses, stores, and protects personal data about individuals ("you", "your") who access or use the hi44 online gaming platform available at hi44.ws and any sub-domains or associated URLs operated by hi44. hi44 is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles.
By registering an account on hi44 or by continuing to use the hi44 platform, you acknowledge that you have read this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this Privacy Policy, you should not use the hi44 platform and should contact support to close your account if one has already been created.
2Data We Collect
hi44 collects the following categories of personal data in connection with your registration and use of the platform:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, National ID number, passport number | Account registration, KYC verification, age verification |
| Contact Data | Mobile phone number, email address | Account setup, OTP delivery, support communications |
| Financial Data | bKash/Nagad/Rocket wallet number, transaction reference IDs | Deposit and withdrawal processing, anti-money laundering checks |
| Technical Data | IP address, device type, browser type, operating system, session logs | Platform security, fraud detection, technical troubleshooting |
| Usage Data | Games played, bets placed, pages visited, session duration, bonus usage | Service improvement, personalisation, responsible gaming monitoring |
hi44 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, health records, or political opinions. Where you voluntarily provide any such information in a support communication, it will be used only to address your specific query and will not be stored beyond the resolution of that query.
3How We Use Your Data
hi44 uses the personal data we collect for the following purposes. We process your data only where we have a lawful basis to do so, as described in Section 4 of this Privacy Policy:
- To create and manage your hi44 account, verify your identity and age as required for real-money gaming, and maintain the security and integrity of your account.
- To process deposits and withdrawals through your chosen payment method (bKash, Nagad, Rocket, or other available BDT payment services) and to maintain accurate transaction records.
- To monitor platform activity for fraud prevention, anti-money laundering (AML) compliance, and responsible gaming purposes, including identifying patterns that may indicate problem gambling behaviour.
- To respond to your support enquiries, complaints, and requests made via the hi44 support email address. Support communications may be retained as a record of the interaction.
- To send you service-related communications, including account notifications, deposit and withdrawal confirmations, and important updates to these policies. These communications are not optional — they are part of the service.
- To improve the hi44 platform, analyse usage patterns, diagnose technical issues, and tailor the gaming experience to better serve Bangladesh players — for example, surfacing cricket betting markets prominently during BPL and T20 World Cup seasons.
hi44 does not use your personal data for unsolicited marketing or advertising purposes. If hi44 ever introduces optional promotional communications, you will be given a clear mechanism to opt in before any such communication is sent. You will never be opted in automatically.
4Legal Basis for Processing
hi44 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contract performance — processing necessary to create and manage your account, process your transactions, and deliver the gaming services you have requested by registering with hi44.
- Legal obligation — processing necessary to comply with applicable laws and regulations, including KYC identity verification, AML transaction monitoring, and age verification requirements for real-money gaming platforms.
- Legitimate interests — processing necessary for hi44's legitimate interests in platform security, fraud prevention, responsible gaming monitoring, and service improvement, where those interests are not overridden by your rights and interests.
- Consent — where hi44 relies on your consent as the basis for processing (for example, for optional service communications), you have the right to withdraw that consent at any time by contacting hi44 support via the email address in the footer of this website. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
5Data Sharing and Disclosure
hi44 does not sell your personal data to any third party. hi44 may share your personal data with the following categories of third parties only to the extent necessary for the purposes described in this Privacy Policy:
- Payment service providers — bKash, Nagad, Rocket, Upay, and any other payment partners used to process your deposits and withdrawals. These providers receive only the data necessary to process each specific transaction and are bound by their own privacy and data security obligations.
- Game content providers — Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming, and other licensed studios whose games are available on hi44. These providers may receive anonymised session data (such as game round outcomes and bet amounts) as part of game result auditing and fairness certification processes.
- Technology and infrastructure providers — cloud hosting, cybersecurity, and platform monitoring services used to operate hi44. These providers act as data processors under contract with hi44 and may not use your data for their own purposes.
- Law enforcement and regulatory authorities — hi44 will disclose personal data to government agencies, law enforcement bodies, or regulators where required to do so by applicable law, court order, or regulatory direction. hi44 will notify affected users of any such disclosure where it is legally permissible to do so.
6Cookies and Tracking Technologies
hi44 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device by your browser when you visit hi44.ws. hi44 uses the following types of cookies:
- Essential cookies — strictly necessary for the platform to function. These cookies maintain your login session, remember your language preference, and keep your account secure. You cannot opt out of essential cookies while using the platform.
- Performance cookies — collect anonymised information about how you use hi44, such as which pages you visit most frequently and whether you encounter any error messages. This data helps hi44 identify areas for improvement and optimise platform performance.
- Functional cookies — remember choices you make on hi44, such as your preferred display settings or game category. These cookies improve your experience but are not essential for the platform to function.
- Security cookies — used for fraud detection, bot prevention, and platform integrity monitoring. These cookies analyse patterns of platform interaction to distinguish legitimate users from automated scripts or malicious actors.
You can control and manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when new cookies are set. Please be aware that restricting cookies may affect the functionality of the hi44 platform — in particular, blocking essential cookies may prevent you from logging in to your account.
7Data Retention
hi44 retains your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable laws and regulations. The following general retention periods apply:
- Account data (identity, contact, and KYC records) — retained for the duration of your account's active status and for a minimum of five years following account closure, in order to meet applicable anti-money laundering record-keeping requirements.
- Financial transaction records — retained for a minimum of five years following the date of each transaction, consistent with standard financial record-keeping obligations.
- Support communications — retained for up to two years from the date of the most recent interaction in a support thread, to allow hi44 to reference prior communications in the context of ongoing or future disputes.
Once the applicable retention period expires, hi44 will securely delete or anonymise your personal data so that it can no longer be associated with you. Anonymised aggregated data (for example, platform usage statistics) may be retained indefinitely as it no longer constitutes personal data.
8Data Security
hi44 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data transmitted between your device and hi44's servers, access controls that restrict employee access to personal data on a need-to-know basis, regular security assessments of the hi44 platform and its underlying infrastructure, and secure storage of KYC documents and financial records.
While hi44 takes all reasonable steps to protect your personal data, no internet transmission or electronic storage system is completely secure. In the event of a data breach that affects your personal data and poses a significant risk to your rights and interests, hi44 will notify affected users promptly via the contact details associated with their account.
9Your Data Rights
As a user of the hi44 platform, you have the following rights with respect to your personal data. To exercise any of these rights, please contact hi44 support via the email address shown in the footer of this website:
- Right of access — you may request a copy of the personal data hi44 holds about you. hi44 will respond to access requests within a reasonable time period and will provide the information in a clear, accessible format.
- Right to rectification — if any personal data hi44 holds about you is inaccurate or incomplete, you may request that it be corrected. Identity data corrections may require you to provide updated KYC documentation.
- Right to erasure — you may request that hi44 delete your personal data. hi44 will honour erasure requests where there is no legal obligation or legitimate operational reason to retain the data. Note that financial transaction records and KYC data must be retained for a minimum period under applicable law and cannot be erased early.
- Right to restrict processing — you may request that hi44 restrict the processing of your personal data in certain circumstances, for example while a dispute about the accuracy of your data is being resolved.
- Right to withdraw consent — where hi44 processes your data on the basis of consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted before the withdrawal.
hi44 will respond to all data rights requests within a reasonable time period, typically within 30 days of receipt. If a request is complex or hi44 receives a high volume of requests, the response period may be extended, and you will be notified of this extension. hi44 does not charge a fee for handling data rights requests unless a request is manifestly unfounded or repetitive.
10Children and Minors
hi44 is strictly an adults-only platform. Players must be 21 years of age or older to register and use hi44. hi44 does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted as part of the account registration and KYC process. If hi44 discovers that personal data has been collected from a person under the age of 21, that data will be deleted and the account will be closed immediately.
11Third-Party Links and Services
The hi44 platform may contain references to or integrations with third-party services, including payment providers and game content studios. hi44 is not responsible for the privacy practices of these third parties. When you interact with a third-party payment provider (such as bKash or Nagad) or a game studio's content directly, that party's own privacy policy governs how they handle your data. hi44 recommends that you review the privacy policies of any third-party service you interact with in connection with your use of hi44.
12Changes to This Privacy Policy
hi44 reserves the right to update or amend this Privacy Policy at any time. When material changes are made, hi44 will update the "Last Updated" date at the top of this page. Where reasonably practicable, hi44 will also notify registered users of significant changes via the mobile number or email address associated with their account prior to the changes taking effect.
Your continued use of the hi44 platform after any update to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the revised Privacy Policy, you should stop using hi44 and may request account closure by contacting hi44 support via the email in the footer of this website.
13Contact and Privacy Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or the way hi44 handles your personal data, please contact the hi44 support team by email. Our team operates in Bangladesh Standard Time (BST, UTC+6) and aims to respond to all privacy-related enquiries within one business day.
Contact email: [email protected] (plain text — not a clickable link). Please include your registered mobile number and a brief description of your query in all correspondence to help us locate your account and assist you promptly.
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